[Place Ads] A Must-see for Newbies to Advertising! Learn How to Write Ad Copy and Select Products with Successful Merchants from Boutir to Improve Advertising Effectiveness!
Running your first ad and don't know how to start? This article will teach you how to choose a marketing platform, write an appealing ad copy, select products suitable for promotion, and set a reasonable budget and launch schedule. Combining real cases from multiple retail stores allows you to master effective practices from actual experience, reduce trial costs, get started faster, and target customers with precision.
When they first start advertising, many merchants feel confused, and their minds are full of questions:
“What ad copy should I write?”
“Which products should I choose to be more appealing?”
“How much should I set a daily budget?”
“What type of ad is most effective?”
Don't worry, you're not the only one with these questions. Almost every merchant trying to advertise for the first time will run into these issues.
The good news is: you don't need to start from scratch.
At Boutir, quite a few merchants have successfully attracted new customers and promoted sales growth through our Facebook, Instagram, or Google ads. Their experience, advertising techniques, product selection, and marketing strategies are all valuable resources worth referring to. This article has compiled the most common questions from newbies, and draws out clear directions and practical suggestions from the actual practices of successful merchants to help you take the first step in marketing with more confidence.
What platform should I choose to advertise on?
The marketing goals and audience types that are suitable for different platforms are not the same. The key is to choose based on your store's product type, customer consumption model, and the promotion goals you want to achieve.
Facebook/Instagram ads:
Fit merchants looking to increase brand exposure or social interaction. Users of these two platforms prefer visual products, which are particularly suitable for products with highly attractive images. Such as clothing, makeup, household goods, pet supplies, etc.. You can use “Expanded Touch Ads (DABA)” to reach more new customers who aren't aware of your brand, or you can use “Retargeting Ads (DPA)” to re-advertise to customers who have viewed products or added to the shopping cart but have not completed their purchase to increase repurchase and conversion rates.
Merchant”Aussie Skin Care” Use Boutir advertising function to launch Meta ads, which can be automatically adapted to different ad positions once, and simultaneously displayed on Facebook, Instagram and other platforms to fully cover potential customers and successfully obtain Ad return rate as high as 59.5——That is, every $1 advertising fee brings $59.5 in profitable revenue. In addition to increasing brand exposure, it has also attracted a large number of high-quality repeat customers, which has achieved steady growth.
Google Shopping ads:
Fit for customers who are searching for a clear purchase intention. This type of customer will normally take the initiative to search for specific product names or models on Google. For example, the electric appliance “a certain brand of vacuum cleaner model V02” and the model toy “MG grade Gunda model”. This kind of search behavior indicates that they have clear purchasing goals and needs, so their intention to convert is relatively high. Specially suitable for merchants with competitive product prices that want to facilitate transactions quickly.
Merchant”Hunter's Treasure Hunt” Use Boutir advertising function to post Google ads. When customers search for product names,their online store products are currently at the top of search results. At the same time, Price.com also displayed Google ads. Hit the ball with new customers.
What kind of ad copy should I write?
Many merchants get stuck in copywriting and don't know how to write it as soon as they start. Actually, the key to writing good ad copy is starting from the “customer's perspective.” You can move in the following three directions:
Explain product highlights: Clearly express the advantages or differences of the product, such as “100% cotton fabric, absorbs sweat and does not burn the body”, “one-second folding design saves space”, “lightweight, quick-drying umbrella, suitable for Hong Kong's changing weather”, etc.
Merchant ”Pottery Soap” The text clearly shows the characteristics of the product (such as no additives, suitable for eczema skin) and real praise, and is transparent focusing on product characteristics and respond to actual needs, quickly resonates with target customers. Successfully integrated product sales points, usage scenarios and customer feedback through advertising copy, effectively improving interaction rate and conversion effectiveness.
Solve customer pain points: Starting from the customer's lifestyle, indicate how the product can solve their daily problems, such as “improving household chores and making storage more organized”, “suitable for renters or small units”, “saving time to prepare breakfast for busy office workers”, etc.
Merchant ”Duncanmaths” Precisely cut into the pain points of parents and students, such as “not understanding any complements,” “unclear concepts,” “poor writing time,” and “insufficient parent-child interaction time,” etc., which immediately resonated. Clearly point out students' daily learning difficulties and effectively attract the attention of students and parents, focus on their problems and scenes, and cooperate with specific solutions, write advertising copy that resonates and has transformative power.
Incentives for providing action: Add clear offers or promotional messages, such as “20% off the entire store for a limited time”, “Buy $500 and enjoy free shipping”, “Today only, send beautiful gifts”, etc., to make customers more motivated to click and buy.
Merchant ”Ccbaby Market” Add a clear promotional messages and purchase incentives to ad copy, attract customers to click and place orders instantly. Emphasis: “50% off all in stock” and “smart cabinet for $1000”, which are direct and clear, highlight the urgency of limited-time purchases, and enhance visual appeal with plenty of exclamation marks and emojis, making customers feel “the best buy now”. Incentives for action don't have to be lengthy; a discount plus a CTA can greatly increase the conversion rate.
Which products are suitable for advertising?
Not all products are suitable for immediate advertising. It is recommended to give priority to the following types of products, which are easier to attract clicks and generate conversions:
Hot products | Existing sales volume and word of mouth
The most popular and most frequently purchased item in the store.
It helps increase click rates and trust, and conversion results are usually better.
High Margin Products | Profitable Spaces Support Advertising Costs
Products with a single profit sufficient to cover advertising costs are more suitable for conversion oriented advertising.
It can be measured to increase ROI (return on advertising investment).
Highly rated items｜Support with user testimonials
Combining customer reviews, sharing, or actual photos can improve persuasion.
It is particularly suitable for re-marketing ads.
Seasonal/holiday main products
Examples include Mid-Autumn Festival gift boxes, summer cool products, Christmas limited kits, etc., which can quickly match current consumption trends.
They usually have a “limited time” or “gift” attribute, which is more likely to attract clicks.
How much should an ad budget be set? And how many days to launch?
Budget setting is a common but critical issue for merchants that are just starting to advertise. The higher the budget, the better; instead, you should make reasonable arrangements based on your promotion goals, product profit, and expected results.
Meta advertising proposal budget (Facebook/Instagram):
Daily budget suggestion: HKD starting at $30
Recommended number of days to launch: minimum 7 days, ideally 14-30 days
Every time Meta creates a new advertisement, the system enters a “learning period”, and the system automatically optimizes advertisements based on user interaction. This usually takes around 5-7 days or 50 conversions. If the time is too short and the learning is not completed, advertising results may fluctuate greatly and the cost may be high.
If you use Boutir's ”Simple Setup” feature made for beginners, the system will automatically create 4 ads for you with different goals (3 DABA extensions and 1 DPA re-marketing advertisement). We recommend a daily budget of HKD $30 for each advertisement, totaling approximately HKD $120 per day, and running continuously for at least 14 days to compare the expression of various advertising materials and strategies, and determine whether further adjustments to the copy, audience or budget are needed.
Google Shopping Ads Suggested Budget:
Daily budget suggestion: HKD starting at $50—100
Recommended number of days to launch: minimum 30 days
Similar to Google Ads, there is a learning period. It takes time to accumulate clicks and optimize search data. It is recommended that it continue to be launched for 30 days. The system will gradually optimize the display target and keyword strategies based on the user's search terms, click behavior, and product interaction data. If the advertisement is discontinued too soon, the system is unable to analyze which keywords or product expressions are the best, which in turn affects the results.
In addition, Google Shopping ads are mainly aimed at customers who have “already intended to buy”. This type of customer usually only places an order after comparing product prices and store reviews. This is different from the “active promotion, visual appeal” that Meta ads face. Therefore, Google ads have a long conversion cycle and require continuous exposure for a long time before they can produce stable conversion results.
If merchants encounter operational problems, please contact our customer service team:
Start your 14-day free trial of Boutir, no credit card required. Flexibly choose a plan according to your needs and immediately create your all-in-one online store!
.webp)
.webp)
