Boutir Academy
AI-Driven Search Shifting Ecommerce Visibility: How to Optimize Your Online Store for AEO/GEO and Win AI-Generated Traffic
The way customers find online stores is changing fast. For years, search engine optimization (SEO) was the backbone of ecommerce visibility, relying on keywords and ranking high in traditional search results. But today, generative AI (think ChatGPT, Google Gemini, or Amazon’s AI recommendations) is rewriting the rulebook.To stay visible, merchants need to understand two new critical terms: AEO (AI Engine Optimization) and GEO (Generative Engine Optimization).
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