Boutir Academy

The rise of online shopping has shifted from “transactional” to “experiential”, and live commerce stands at the center of this evolution. Today’s shoppers crave connection, clarity, and urgency—three things static product pages or social media posts struggle to deliver. For Boutir merchants, livestreams aren’t just a “trend”, they’re a high-impact channel to bridge the gap between online browsing and offline trust, turning passive viewers into active buyers. Below, we break down why live selling matters, how to do it right, and how Boutir empowers your live commerce goals.