Sa Sa pushes e-commerce strategy to shore up sales as mainland tourists dwindle and Sephora heats up rivalry

Wed, August 5, 2020

Sa Sa engages Boutir to chase online sales as foot traffic dwindles, rival Sephora re-enters local beauty retailing market. Sa Sa has lost 40 per cent of its market value in the past 12 months, versus a 4 per cent drop in the Hang Seng Index.