About Us

Hong Kong retailers, hit hard by the coronavirus pandemic and last year’s social unrest, are turning to platforms that allow their sales people to set up their own online shops to rescue their business.

This nascent model of online commerce allows sales staff from a particular vendor to individually set up their own online stores selling the company’s products. They can earn commissions on the products they sell, but the profit still goes to their company, which controls pricing and delivery.

It particularly suits traditional retailers of higher value products whose customers usually buy only after trying them out at their stores and take weeks to decide, according to Eric Ng Ka-ka, co-founder and CEO of Boutir.

Full Article：Hong Kong retailers turn to staff-run online shops to boost sales hit by protests, Covid-19 pandemic

Hong Kong, which was once seen as lagging behind in the e-commerce boom with only 4% of overall retail spending in 2019 conducted online, is now catching up fast, as a result of the city lockdown.

While the Covid-19 pandemic has hit retailers hard with an estimated 36.1% decline in the value of retail sales year on year, more retailers have started turning to digital platforms to sell their products.

For example Boutir, a social mobile commerce solutions provider, which helps vendors to establish and run their online stores, has been experiencing a surge of business in recent months. The platform’s paid subscribers rose from 2,000 in January to 5,000 in March and their volume of transactions had doubled.

Full Article：HK retailers can push online sales amid pandemic

"Hong Kong-based cosmetics & personal care chain SaSa has set up personal online stores for its beauty consultants to provide a new sales channel for the brand’s customer-facing staff in partnership with e-commerce platform Boutir.

The solution uses the Boutir mobile app to allow customers to make purchases on the consultants’ personal storefronts, providing additional commissions for staff as well as a more flexible experience for consumers. The move is an opportunity for the brand to combine its strengths in in-person shopping with digital retail, helping SaSa expand its omnichannel sales approach.

Full Article：SaSa teams with Boutir to develop personal online stores for sales staff

"HONG KONG, CHINA – Media OutReach – 11 August 2020 – Boutir, a social mobile commerce solution and multi-channel commerce platform provider, has produced a new TV commercial series titled the Three Boutir Genies, which showcases through sci-fi animation how Boutir’s easy-to-use mobile interface can effectively address merchants’ pain points associated with setting up an online shop.

The new TV commercial series was premiered on Viu TV on 27 July. It features three fictional genie figures in the e-commerce realm, the Web Bouncer, the Multitasker, and Payment Handler, each representing a set of common pain points of online merchants, such as not knowing how to design and launch the online store, manage the administrative, logistics and advertising, and process the large amount of payments. However, Boutir’s simplified and easy-to-use mobile interface allows merchants to set up an online store effortlessly. The TV commercial campaign comes with the tag line “your online store solution from a mobile phone”, accentuating on the many features of Boutir’s one-stop mobile solution for integrated store management with the choice of multiple payment methods and the ease with which merchants can launch their online stores.

Full Article：Boutir Launches “Your online store solution from a mobile phone” New TV Ad Campaign

"The Hong Kong-based Japanese lifestyle brand ran Facebook dynamic ads for broad audiences to find new customers, and retargeted dynamic ads to website visitors, achieving a 25X return on ad spend.

Founded in 2016, Zakka is a Hong Kong-based brand that sells a variety of Japanese-inspired lifestyle products, home décor and accessories.

Zakka wanted to increase overall sales and make its Facebook marketing campaigns more effective. Specifically, it wanted to monitor and review campaigns to improve performance and conversion rates.

Full Article：Zakka: Facebook ads case study | Facebook for Business

Boutir develops an end-to-end shop builder, empowers 100,000+ merchants across Asia, achieves unlimited online service scale during pandemic, and forges an AI-driven CRM strategy with Google Cloud. Hong Kong startup innovator Eric Ng built a successful career helping other digital entrepreneurs succeed, building their apps from his platform RedSo. At the same time, Ng yearned to launch his own application carrying a personal stamp, while advancing his mission of empowering fellow entrepreneurs.

That led to the creation of Boutir, an end-to-end online shop builder that allows any merchant in the markets it operates in to set up a mobile shop within minutes. On Boutir, anybody can download the app, register for free, and obtain a URL to a functional shopfront. All the merchant needs to do next is upload a product and an online shop is born.

Full Articles : Boutir: Enabling merchants to thrive globally with online shop builder powered by App Engine 

Social mobile commerce solutions provider Boutir will offer delivery services to its merchants in collaboration with Lalamove, aimed at helping merchants provide timely and reliable services to their customers and strengthening their logistic capabilities.

To celebrate this partnership, the company will launch a campaign with Lalamove and provide two back-to-back livestreaming events from 2 pm to 11 pm on 12 December. In addition to offering free shipping and deals across 10 merchants, Boutir and Lalamove will offer same-day delivery for two selected merchants, collaborating with influencers to help promote products during the livestreaming events. Four merchants will even star in the event to promote their products. Moreover, Lalamove will also hold a logistics seminar for Boutir merchants to answer their questions on how to use Lalamove’s on-demand delivery services in a flexible manner and how to simplify their logistics arrangements.

Full Article：Social commerce player Boutir partners Lalamove to strengthen delivery service

Lalamove, which provides on-demand delivery and logistics services through an online portal, has formed alliances with platforms such as Shopify and Boutir to create one-stop e-commerce services, offering small businesses peer-to-peer selling capabilities online and on mobile.

Lalamove aims to invest in Hong Kong SMEs to provide them with customized logistics solutions and expand the ecosystem with more business partners. About 85 percent of Lalamove’s business orders come from Hong Kong SMEs.

“SMEs demand logistics services that are fast, flexible and cost-effective. Logistics technology is concerned with how to aggregate the spare resources in the fragmented logistics supply-chain process so that every big and small business can obtain cross-border logistics services with greater flexibility and transparency, as well as lower costs,” said Crystal Pang, co-founder and CEO of Pickupp — a Hong Kong logistics technology startup focusing on data-driven technology.

Full Article：Riding the digital wave