Boutir Press & Media Center

Shedding light on the video commerce business, Boutir country manager for Malaysia Chris Chia tells StarBizWeek the popularity of video commerce is due to the current generation of young consumers who are into video content.

Boutir develops an end-to-end shop builder, empowers 100,000+ merchants across Asia, achieves unlimited online service scale during pandemic, and forges an AI-driven CRM strategy with Google Cloud.

"The Hong Kong-based Japanese lifestyle brand ran Facebook dynamic ads for broad audiences to find new customers, and retargeted dynamic ads to website visitors, achieving a 25X return on ad spend.

"HONG KONG, CHINA – Media OutReach – 11 August 2020 – Boutir, a social mobile commerce solution and multi-channel commerce platform provider, has produced a new TV commercial series titled the Three Boutir Genies.

"Hong Kong-based cosmetics & personal care chain SaSa has set up personal online stores for its beauty consultants to provide a new sales channel for the brand’s customer-facing staff in partnership with e-commerce platform Boutir.

Hong Kong, which was once seen as lagging behind in the e-commerce boom with only 4% of overall retail spending in 2019 conducted online, is now catching up fast, as a result of the city lockdown.

Hong Kong retailers, hit hard by the coronavirus pandemic and last year’s social unrest, are turning to platforms that allow their sales people to set up their own online shops to rescue their business.

"Boutir Limited, a Hong Kong-based company that developed a mobile app which helps merchants easily set up their online store and manage inventory, says it sees immense growth potential in the Southeast Asia region.

Small businesses are always trying to find new ways to compete and grow market share.

Boutir launched its mobile app in August 2015. Since then, 30,000 merchants have become its registered users, offering 450,000 products.