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關於掌舖 Boutir

All-in-One Omnichannel Retail Management Solution  

Established in 2015, Boutir has been dedicated to enhancing the in-store and online shopping experience of SME retailers. By seamlessly integrating business data from both online and offline retail channels into our highly intuitive all-in-one platform, we enable merchants to manage their day-to-day retail operations with ease. They can start an online store, create products in bulk, and integrate multi-channel orders, accomplishing numerous tasks without the need to juggle multiple platforms. Additionally, we provide merchants with multiple means to deliver an immersive multi-sensory experience by leveraging our proprietary Video-commerce features, such as shoppable videos and livestreams.

At Boutir, we take pride in building a Gen AI-powered, industry-leading mobile app that serves as an omnichannel retail marketing powerhouse. Start retailing without boundaries, expanding your business beyond borders, and unleashing infinite opportunities. Your success is our business.

Our Vision

In a digital age where commerce knows no bounds, Boutir envisions a world where entrepreneurship is accessible to all. We see a future where every individual with a dream and a passion can turn their ideas into thriving businesses, regardless of their background or resources. Our vision is to break down barriers and open up new opportunities for independent retailers to reach customers with ease and efficiency. And we strive to create a seamless and intuitive commerce platform that empowers small businesses to grow and succeed in the ever-evolving retail and digital commerce landscape.

The Boutir team at a event

Our Mission

To engage with a human touch

We leverage video streaming and AI technology to transform online sales into engaging peer-to-peer sales that help nurture relationships, enhance trust and customer satisfaction. We help merchants capture more businesses as they convey brand and product value more effectively through immersive video storytelling.

To enable omnichannel sales for maximized performance   

We enable omnichannel sales (physical store mPOS, online stores, social and instant messaging platforms) through our all-in-one retail management platform, which handles everything from order placement, inventory management, sales and logistics to integrating product, customer, and order data. Customers enjoy a consistent experience as they shop online and offline or switch from different sales touchpoints. Merchants achieve maximized performance through dynamic and flexible inventory arrangements.  

Minimal setup, maximum flexibility

We leverage technology to minimize the setup. You only need a smartphone, and then you can snap to sell instantly — no need to build a website. Our intelligent AI assistant auto-generates SEO-ready product titles and descriptions for each item.  We make bulk product listing easier than ever. Merchants can start cross-channel selling in just a few minutes.

Your Success is Our Business

140,000

businesses that continue to grow

300

employees

37

countries

Customer Testimonials

9 to 5
Been a Boutir merchant for 0.5 year

To more effectively showcase clothing styles, fabrics, and details, I selected Boutir on account of its powerful live streaming and shoppable video functionalities. Boutir also provides comprehensive customer service support, facilitating the swift resolution of system issues. Additionally, it seamlessly integrates online and offline businesses through its mPOS system, enabling efficient retail operations management.

Beginning Skincare
Been a Boutir merchant for 6 years

We expanded into a physical store by leveraging Boutir's live-streaming functions to develop a multi-channel business, resulting in a tenfold increase on revenue and tripled website traffic in 4 years.

Feel The Stone
Been a Boutir merchant for 4 years

With Boutir’s built-in video store functionalities, we can easily create short videos to show the uniqueness of each crystal ore and enable customers to have a 360-degree understanding of our offerings.

G POINT
Been a Boutir merchant for 5 years

We have specialized in TV games and animated toy figures for over 25 years. We started our online store onin Boutir because it supports a wide variety of local payment methods (including Octopus, PayMe, etc.) and meets the needs of a wide range of customers. In our everyday operations, we usually use the pre-order feature to let our regular customers experience new games faster!

Lian One Stop Jewelleries (LOSJ)
Been a Boutir merchant for 2 years

To better present the details of the jewelry and provide customers with a more intuitive experience, we chose to use Boutir’s shoppable video feature. With a 360-degree display, the material, luster, and other details of the jewelry can be vividly showcased. Moreover, Boutir’s system is extremely easy to operate — you can manage your business effortlessly using just a smartphone and the Boutir app. Additionally, their customer service responds promptly via WhatsApp, and it’s genuine human support, not provided by a bot.

Miss Miffy
Been a Boutir merchant for 5 years

As a devoted fan and creator of Miffy, I designed a series of Miffy electronic gadgets in 2020 and obtained official authorization from the Miffy headquarters in the Netherlands. To accommodate the growth of my business, I chose to open an online store through Boutir. Over the past five years, Boutir has been a strong support for me. The platform is intuitive and easy to use, with caring CS support, and they're also continuously launching features that meet merchants' needs!

Mososisi
Been a Boutir merchant for 2 years

We chose Boutir as its retail management platform fully satisfies our need for ease of use and platform stability. Day-to-day store operations get a lot more simplified with Boutir.

Mui Wo Laundry Co
Been a Boutir merchant for 3 years

As a new brand, our resources are tight in the initial stage. Fortunately, Boutir makes starting an online store straightforward and streamlines many facets of daily operations, alleviating many worries! Through the Boutir app, I can check and process new orders on my mobile phone anytime and arrange shipping to customers promptly, bringing a lot of convenience for merchants and customers.

RAWfuel
Been a Boutir merchant for 1 year

I chose Boutir mainly because it is considerably more user-friendly in website design. Additionally, Boutir offers comprehensive customer service support, along with a wide range of local payment gateways and logistics delivery services.

Rare
Been a Boutir merchant for 2 years

Running a one-person fashion business is tough as I travel to South Korea frequently to procure new items. Fortunately, Boutir’s interface is intuitive and easy to use. The latest AI intelligent sales assistant feature makes my life easier as I can simply snap a photo via WhatsApp to list a product. With auto-generated shopping links, I can process customer orders much more efficiently.

Seon Kee Hong Kong
Been a Boutir merchant for 5 years

I always share our Boutir online store with customers when they ask about our products so they can browse more styles and purchase directly. We started our online store on Boutir because it supports numerous payment options and meets the needs of both local and overseas customers. Our Boutir online store was essential for connecting with customers, particularly during the Covid-19 pandemic.

Suchan
Been a Boutir merchant for 1 year

Burdened with handling overseas orders, I discovered that Boutir's system is intuitive and user-friendly, significantly easing website creation. Its video feature assists me in presenting my cakes and cookies more holistically, making them appear even more enticing and delicious. Moreover, Boutir's attentive customer service has been extremely resourceful, enabling me to quickly become familiar with the platform.

Latest Press

View All
StarSMEBiz: The Video Commerce Boom
2023-10-18

StarSMEBiz: The Video Commerce Boom

Malaysia
Shedding light on the video commerce business, Boutir country manager for Malaysia Chris Chia tells StarBizWeek the popularity of video commerce is due to the current generation of young consumers who are into video content.
Read More
[Google Cloud] Boutir: Enabling merchants to thrive globally with online shop builder powered by App Engine
2021-09-29

[Google Cloud] Boutir: Enabling merchants to thrive globally with online shop builder powered by App Engine

Hong Kong
Boutir develops an end-to-end shop builder, empowers 100,000+ merchants across Asia, achieves unlimited online service scale during pandemic, and forges an AI-driven CRM strategy with Google Cloud.
Read More
[Facebook] Zakka: Facebook ads case study | Facebook for Business
2020-10-01

[Facebook] Zakka: Facebook ads case study | Facebook for Business

Hong Kong
"The Hong Kong-based Japanese lifestyle brand ran Facebook dynamic ads for broad audiences to find new customers, and retargeted dynamic ads to website visitors, achieving a 25X return on ad spend.
Read More
Retail without Boundaries, Sales without Limits.

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